Image Insight provides instant photo technologies to the leisure and tourism sector, including Merlin Entertainment – operator of Thorpe Park, Sea Life Aquariums and the London Eye.
Image Insight came to Lumico Digital looking for help revamping its service, which was destined for use in the stadiums of two leading Premier League football teams. The clubs were partnering with Image Insight to deliver value-add services as part of their stadium tours – namely signed player and trophy photo souvenirs, created using green screen technology.
We began by sitting down with the Image Insight team to fully understand their objectives – and in this conversation we recommended a significant change of direction.
The company’s existing product was built on Windows, but we recommended shifting to Apple's iOS for its user-friendly interface and robust security features, including easier updates via the App Store, crucial for GDPR compliance.
Upon agreement, we developed an iOS app with a kiosk mode to limit usage to its intended purpose and constructed a back-end system allowing for easy, independent client configuration.
This was important as not only would it be used by different businesses, but each club would also have to update content regularly to keep up with player transfers – new signings could be added to the options available to visitors, and players leaving the club could be removed quickly to avoid embarrassment.
While the platform we built does have internet access for update delivery and remote configuration, we designed the whole thing to work offline using the football clubs’ own local networks for maximum stability.
The new kiosks we’ve helped Image Insight develop are now being used by two Premier League football clubs, with more than 2,000 people interacting with them each week.
Image Insight are also now in a great position to build on this success by offering the same solution to other sports businesses.
