For over 15 years, Isle of Wight Tomatoes have been growing tomatoes on the glorious Isle of Wight. Combining age-old traditions with modern-day innovation to produce tomatoes that taste the way they should.
Isle of Wight Tomatoes wanted to streamline their B2B operations by launching an intuitive online ordering app. This move was intended to free their sales team from the cycle of making follow-up calls for reorders, allowing them to concentrate on expanding their client base and securing new accounts.
After an initial period of consultation to agree the specification and functionality required, we quickly got to work to build a free to use mobile app that would operate on both the iOS and Android platforms.
The app was to feature an easy-to-use user interface (UI) enabling customers to place their orders on-line, and a prompt function to remind them to place their order on their nominated date. Having placed their order, customers can also track the whereabouts of their delivery straight from the app.
In addition, the app incorporates a virtual shop window allowing Isle of Wight Tomatoes to showcase all its products, including new and seasonal lines, to the customer.
Behind the scenes, the app also incorporated an admin suite allowing The Tomato Stall team to feature and price products daily, and easily onboard new customers.
For The Tomato Stall, this more modern customer experience means that their sales staff no longer have to make repetitive phone calls to existing customers to chase up orders. So, freeing up their time to concentrate on their primary role of contacting new customer prospects to generate new sales opportunities.
Whilst for The Tomato Stall customers, they now have an easy and convenient way to place their orders. And even get a reminder, should they forget! They can also see the status of their order in real time, making it much easier to schedule and plan for deliveries.
In addition, they can also discover new sales opportunities using new products showcased on the app, they had not previously been aware of.
There’s been an instant payback, the return on investment has been fulfilled really quickly. We now have a platform that supports the foundation of the business, which means that we can continue to grow.
